April 2011

Climate Change in Alaska April 1, 2011 : 6:50 PM

While our government fails to act the impact of the climate crisis is here:

“Inupiat Eskimo villagers in the Chukchi Sea village of Kivalina rely on wild animals to survive, but a recent arrival associated with climate warming is causing health concerns.”

“Beavers have colonized the Wulik River, Kivalina's main source for water. Beaver feces carry a microscopic protozoa that can cause giardia, known to campers elsewhere in Alaska as "beaver fever." Diarrhea and vomiting are symptoms. Kivalina hunters using the Wulik as a corridor to inland caribou herds have been warned to boil water before drinking it.”

“Beavers are among the unwelcome changes associated with climate change, said Michael Brubaker, lead author of reports documenting how two northwest villages have been affected. The appearance of North America's largest rodent was a signal that a traditional water source had changed.”

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Another Record - Another Bad Sign April 3, 2011 : 5:02 PM

Ice in the Arctic continues to shrink:

“The National Snow and Ice Data Center reports that Arctic sea ice probably reached its maximum extent for the year on March 7, which was 5.65 million square miles.

“The maximum extent was 1.2 million square kilometers (463,000 square miles) below the 1979 to 2000 average of 15.86 million square kilometers (6.12 million square miles), and equal (within 0.1 percent) to 2006 for the lowest maximum extent in the satellite record,” the center, which is part of the University of Colorado-Boulder, reported Wednesday.”

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Terrific Editorial in Today's Journal of the American Medical Association April 4, 2011 : 3:48 PM

Today, the Journal of the American Medical Association published a fascinating editorial, it opens:

"If physicians want evidence of climate change, they may well find it in their own offices. Patients are presenting with illnesses that once happened only in warmer areas. Chronic conditions are becoming aggravated by more frequent and extended heat waves. Allergy and asthma seasons are getting longer. Spates of injuries are resulting from more intense ice storms and snowstorms."

"Scientific evidence shows that the world's climate is changing and that the results have public health consequences. The American Medical Association is working to ensure that physicians and others in health care understand the rise in climate-related illnesses and injuries so they can prepare and respond to them. The Association also is promoting environmentally responsible practices that would reduce waste and energy consumption."

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How Coal Escapes Responsibility for its Deadly Track Record April 7, 2011 : 10:07 PM

The Charleston Gazette ran an excellent article Sunday on how big coal often escapes consequences for its deadly track record:

“On Jan. 14, 2009, officials from Aracoma Coal Co. pleaded guilty to 10 mine safety crimes. Prosecutors uncovered the violations during their investigation of a January 2006 fire at Aracoma's Alma No. 1 Mine in Logan County.”

“Delorice Bragg and Freda Hatfield were in court that day, too. Their husbands, Don and Elvis, died in the fire. The widows came to speak out against the government's promise not to bring any future charges against Aracoma's parent company, Massey Energy.”

“It wasn't the first time government officials went after Massey but settled for a deal with one of the Richmond, Va.-based coal giant's subsidiaries or a low-level company staffer.”

“Despite years of environmental problems and dozens of mining deaths, Massey and its corporate officials -- including now-retired CEO Don Blankenship -- have mostly escaped any serious, direct punishment.”

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A Climate Project Presenter Profile April 8, 2011 : 3:08 PM

Meet one of thousands of people around the world who I trained to deliver my slideshow:

"TCP Presenter Richard Whiteford is one of The Climate Project's most committed volunteers. Richard has given the slide show more than 100 times in venues ranging from high school auditoriums to the UN General Assembly. He is also an inspired activist, working to organize and support events in his home state of Pennsylvania and beyond that shine a light on the issues most important to him."

"1. Why did you decide to become a TCP Presenter?"

"I have been deeply concerned about global climate change since about 1998. When I saw Al Gore’s documentary An Inconvenient Truth and heard about The Climate Project, I just had to take the training. As luck would have it, my employer at the time, Defenders of Wildlife, enrolled me and their other outreach representatives. I was thrilled to take the training and become a certified Presenter."

Read the entire profile by clicking here.

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Another Call From Doctors and Military Leaders Urging Action to Solve the Climate Crisis April 11, 2011 : 7:41 PM

Physicians and military leaders speak out: [Source: The Guardian]

“Doctors must take a leading role in highlighting the dangers of climate change, which will lead to conflict, disease and ill-health, and threatens global security, according to a stark warning from an unusual alliance of physicians and military leaders.”

“Writing in the British Medical Journal on Tuesday, a group of military and medical experts, including two rear admirals and two professors of health, sent out an urgent message to governments around the world. "Climate change poses an immediate and grave threat, driving ill-health and increasing the risk of conflict, such that each feeds upon the other," said the authors, Lionel Jarvis, surgeon rear admiral at the UK's Ministry of Defence; Hugh Montgomery, professor of human health at UCL, London; Neil Morisetti, rear admiral and climate and security envoy for the UK; and Ian Gilmore, professor at the Royal Liverpool hospital. "Like all good medicine, prevention is the key."

Read the full article from the British Medical Journal.

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Climate Crisis Threatens Water Supplies April 12, 2011 : 5:56 PM

The effects of the climate crisis continue to worsen:

“Urban population growth and climate change could result in chronic
water shortages for nearly 1 billion people in developing nations,
according to a study published in the March 28, 2011 Early Edition of
Proceedings of the National Academy of Sciences of the United States
of America.”

“The study’s authors used demographic and geographic data to project
changes in water availability for cities in developing countries with
at least 100,000 people. Their analysis suggests that population
growth alone will result in year-round water shortages for 993 million
city-dwellers by 2050 — up from 150 million in 2000. An additional 100
million city-dwellers could face year-round water shortages by 2050
due to changes in rainfall patterns.”

Source: The Climate Project

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Green Jobs Leading Michigan's Recovery April 14, 2011 : 11:31 AM

Investments in the green economy are paying off and producing jobs:

“Michigan's "green" economy is growing fast, data shows, with
thousands of clean energy jobs on the horizon as a new manufacturing
base is being built on the expertise of its battered auto industry.”

“The change raises the prospect that Michigan might one day be a
global hub for electric vehicles and advanced battery development,
along with biofuel technologies, wind power parts and solar panels.”

“Former Gov. Jennifer M. Granholm, whose second term ended in January,
said in an interview that Michigan businesses are expected to create
more than 150,000 clean energy jobs in the next decade from $14
billion of projects in the pipeline.”

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Solar Surge April 16, 2011 : 12:07 PM

Solar might soon be competitive with coal:

“Solar panel installations may surge in the next two years as the cost of generating electricity from the sun rivals coal-fueled plants, industry executives andanalysts said.”

“Large photovoltaic projects will cost $1.45 a watt to build by 2020, half the current price, Bloomberg New Energy Finance estimated today.

"The London-based research company says solar is viable against fossil fuels on the electric grid in the most sunny regions such as the Middle East.”

“We are already in this phase change and are very close to grid parity,” Shawn Qu, chief executive officer of Canadian Solar Inc. (CSIQ), said in an interview. “In many markets, solar is already competitive with peak electricity prices, such as in California and Japan.”

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Looking Towards Solutions April 20, 2011 : 6:37 PM

While debate in Washington may seem frozen, the world is moving towards solutions:

“As some elected officials in the United States deny the science of climate change and vote against limits on carbon pollution, it’s looking quite a bit different on the international stage. Last week, representatives from around the world gathered in Bangkok for the first UN climate talks of 2011. The meeting ended with a work plan for the year, which sets the groundwork for the next intercessional negotiating session, to be held in Bonn, Germany in June. This will be followed by the 17th Conference of the Parties in Durban, South Africa, at the end of this year. However, tough issues remain before nations can take another step forward toward solving the climate crisis.”

“2010 ended on a relative high note for the United Nations Framework Convention on Climate Change. At the 16th Conference of the Parties in Cancun, Mexico, countries agreed to a package of decisions referred to as the Cancun Agreements. The Cancun Agreementswere an important step forward, but were not ambitious enough to solve the problem of global climate change and left many difficult decisions unanswered.”

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TVA to retire 18 coal plants April 24, 2011 : 1:13 PM

North Carolina forces the Tennessee Valley Authority to take action:

“The state has settled a 5-year-old lawsuit with the Tennessee Valley Authority over emissions from its coal-fired plants.”

“The deal was part of a larger settlement with the U.S. Environmental Protection Agency over TVA violations of the clean air act at 11 of its coal-fired plants in Alabama, Kentucky and Tennessee.”

“The settlement requires the TVA to invest an estimated $3 billion to $5 billion on new and upgraded pollution controls. It must reduce emissions by retiring at least 18 of its 59 coal units and installing and continuously operating emission-control equipment on almost all of the remaining units.”

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25 Years Since Chernobyl April 26, 2011 : 11:27 AM

Today marks the 25th anniversary of the Chernobyl disaster. Our thoughts and prayers on this day are also with the people of Japan, as they continue their struggle to bring the damaged Fukushima reactors under control.

I was recently reminded of a speech I gave at the Chernobyl Museum in Kiev in 1998. I thought today I would share it with you:

Chernobyl Museum - Kiev
Thursday, July 23, 1998

It is a joy to be here again in Ukraine. America congratulates you on your progress. We promise to stand by you as you continue the noble task of nation-building. Ukraine is a pivotal country in the heart of the new Europe; and we believe that a free, prosperous and independent Ukraine is an important national security interest of the United States of America.

I have come back here to build our partnership by holding another meeting of the U.S.-Ukraine Binational Commission, in which our two countries work together closely on matters affecting our economies, trade and investment, the environment, foreign policy, and national security. President Kuchma and I both believe we made important progress in our meetings yesterday, and we are poised to do still more in the future.
But before we can make the most of the future, we need to truly confront the past.

Today, for the first time, I saw Chernobyl. It looms as a menacing monument to mistakes of the century now slipping away from us; a hulking symbol of human decisions unworthy of our children.

I walked through the abandoned town of Pripyat. I saw an amusement park that looked like a haunted playground, with a large Ferris wheel rusted over. A merry-go-round whose seats swayed slowly in the wind. Ten-story apartment buildings stood empty and abandoned. Four-lane highways led to nowhere. And I wondered - what has become of all the people who lived here? What has become of the children?

Perhaps I should have been better prepared for the emotional impact of seeing Chernobyl. Twelve years ago, just like everybody else, I heard the horrible news: Reactor #4 at the Vladimir Ilich Lenin Atomic Power Plant in Chernobyl had suffered a runaway chain reaction that destroyed the core of the reactor and blasted graphite and reactor fuel through the roof. The blast ignited more than 30 fires, releasing lethal radioactivity, and unleashing the worst nuclear power accident the world has ever seen.

As many as 135,000 people were evacuated. The full count of Chernobyl's dead can never be known, because radioactivity seeps silently into the human body, taking its time before taking its victims.

In the midst of remembering this sorrow, we can still see the lessons of courage that the human spirit can startle us into learning: families were shielded from even greater fallout by the heroic action of so many who put their concern for others above their concern for themselves.

Vladimir Privak, commander of the fire crew in charge of the Chernobyl plant, arrived first on the scene. He knew his team was too small for the fire, and sent a message for backups throughout the whole Kiev region. While his crew battled the fire in the machine hall, he joined another team battling the fire in the reactor. He fell in hours, while the reactor burned furiously for days.

One doctor, only in his thirties, had willingly gone to the disaster site to rescue others. For his selfless act, he suffered large black blisters, ulcerated skin, and red weeping burns that put him in pain beyond the reach of morphine. He died twelve days after the explosion.

Lybov Kovalevska was the editor of the Pripyat newspaper. In March 1986 - one month before the explosion - she wrote a major critique of the Chernobyl Plant, warning of a coming disaster. Because of communist suppression, her neighbors could neither debate her findings nor demand action. When the disaster which she had foreseen did come to pass, she joined teams to help clean up the radioactive contamination. Her neighbors now cherish the fruits of democracy that her brave writing heralded. Kovalevska herself now suffers from the thyroid cancer that free speech in her community might have prevented.

These heroes and heroines were not alone. More than 600,000 workers - like an army deployed in defense of the motherland - took on the dangerous task of cleaning up the radioactive waste, and suffered harsh physical and psychological consequences for their bravery.

When Reactor #4 blasted its radioactivity into the skies of Europe, the wind carried it around the world. Within days of the event, cattle, sheep and horses coming from Poland and Austria to Italy were toxic. In West Germany, children were told not to play in their sandboxes. Doctors and scientists began to frantically draw circles on the map of Europe with Chernobyl at the center.

And the circumference of the circles grew larger and larger each day and each night. Elevated levels of radiation were found in Poland, Austria, Italy, Norway, Sweden - and then in Japan, Canada, and the U.S. Today, there are still thousands and thousands of acres of poisoned farmland and ghost towns across Ukraine, Russia and Belarus.

Even after the reactor fire went out, radioactivity continued to spill into the town's atmosphere. One month after the disaster, Chernobyl released every day more radioactivity than the next worst nuclear accident that has been documented had released in total. It took 7,000 tons of metal and 400,000 cubic meters of reinforced concrete to bury hundreds of tons of nuclear fuel and radioactive debris inside a sarcophagus.

And Soviet authorities put people at greater risk by concealing their mistakes. Even when the Ukrainian people were fighting heroically to contain the damage, their communist party leaders remained silent. It was only the sounding of radiation monitors at a nuclear power plant in Sweden that finally broke the Soviet silence. Sweden demanded an answer, and the Soviet Union admitted a minor accident.

But still they kept their own people in the dark. Five days after the disaster - when senior Communist party officials in Kiev who knew the gravity of the situation had sent or taken their children to Crimea or to their resorts in the Carpathian mountains - the same party leaders assured the people of Kiev that they were not at risk, and children flooded the streets of Kiev to take part in the annual May Day parade.

I later met one of those children, a young Ukrainian boy whose family had been denied access to the truth. So his mother trustingly took her two-year old son to the May Day parade in Kiev, even as radiation continued to spread through the skies of Ukraine and down the Dnieper River, and on that May Day, 1986 into the body of that child, causing cancer.

Years later, the children of Chernobyl have many times the average rate of cancer, and many times the average rate of psychiatric problems. Most terrible of all is the fear: fear of radiation, fear of sickness, and fear that one's own children will be born neither healthy nor whole.

A few years after the disaster, my wife Tipper and I took our children to see an exhibition of photographs of Chernobyl. My family will never forget the power of those images: a child's doll abandoned on an unmade bed - next to a gas mask; photos of smiling children scattered hastily on the floor, left behind in an empty apartment with a parakeet dead in its cage.

What has become of the children - the faces in those photographs over here to my right - the children of Chernobyl? What has become of them? Their fates challenge us: Will this be the last nuclear disaster, or just one of the first?

I thought of those children when I saw the signs of deserted towns as I entered the museum this morning; on one side of the sign, the name of the town; on the other, a red slash through the name. Each sign symbolizes hundreds of boys and girls, mothers and fathers, torn from their homes. Like parents everywhere, I thought of my own children; I thought how fragile was their safety and shelter, and how dependent on adults' choices. I thought of the anguish that must have been felt by the families that had to leave their homes behind. Unlike those who are evacuated for hurricanes, or floods, or earthquakes, the children of Chernobyl can never come home.

Chernobyl is not primarily about the cruelty of Communism. If you want to know about that, go to the memorial a few blocks from here to the millions who died in Stalin's forced famine 65 years ago. He called it collectivization, but it was mass murder. And the weapon was communismtself. Nor is Chernobyl primarily a lesson about evil. If you want to know about that, go to Babi Yar.

The lesson of Chernobyl is not an indictment of nuclear power as such. Nuclear power, designed well, regulated properly, cared for meticulously, has a place in the world's energy supply. And certainly the lesson of Chernobyl is not that we should retreat from new technology. Technology used for human reasons, in humane hands, holds the promise of improving the quality of our lives. Today, for example, Lybov Kovalevska's prophetic warning about Chernobyl would have been instantly spread on the Internet throughout Ukraine and the rest of the world. Wisely used for compassionate purposes, technology is part of the answer, and not itself the problem.

The heroes of Chernobyl did not die so that we would remain in ignorance. Their deaths must be turned into lessons of great beauty and hope. We must learn, as a world, the true lessons Chernobyl and its martyrs teach us about the possibilities of human kindness.

In fact, the real lesson of Chernobyl is the need for redemption. Certainly the need to learn from our mistakes is apparent in the place itself. There is not yet any sign of forgiveness there. As from Eden, we have been banished. Because of what we did and what we neglected to do.

But we can be redeemed. The truth, as we have been taught, will set us free. And the truth taught by Chernobyl is that we are all connected - forever. The truth is that a new time has come in which we have to make a choice.

We can choose to learn how to care for one another and the earth in a way that is worthy at last of our children's innocent trust in us; or we can choose once again, as we have so bitterly over the course of the last millennium, to persevere in our old habits of destruction and fail their trust.

Suffering binds us together as human beings, and has redemptive power to transform those who open their hearts to the new understandings that were concealed from view until the suffering -and empathy - made them accessible.

In that sense, what happened at Chernobyl is capable of transforming not only those who endured the tragedy itself, but all of us -- if we learn the lesson that we are all connected.

We have the power to learn to be human in a better way now. Of course, we've tried to adapt to global conflicts and scarce resources technologically and materially. But the lesson of Chernobyl - as our children's faces alone can teach us, is that we have the great gift - the opportunity - to adapt now spiritually as well. We can evolve now not just with our tools and technologies, but with our hearts.

And we must. For one thing, fratricidal conflicts still tear at our world. And new weapons make the potential consequences much greater. Only in our hearts will we find the way to healing.

And what is the difference between the Bosnians and Serbs? Between Catholics and Protestants in Northern Ireland? Between Jews and Arabs in the Middle East? All, it's true, worship God in different ways. But it is the same God. And I'll wager, from the depth of my conviction, that from God's point of view, looking down on Chernobyl and the rest of the world, he sees one family.

One family - in Pakistan, in India. The world recently learned that a series of nuclear tests were conducted by India. Pakistan responded with tests of its own. The United States joined most countries of the world - including Ukraine - in condemning the tests. The Indian and Pakistani tests jeopardize international efforts to stop the spread of nuclear weapons. And the back-to-back tests might well provoke another round of military competition between India and Pakistan - perhaps eventually triggering another war, this one with nuclear weapons.

One family - woven into a single garment of destiny. If the nuclear tests conducted by Pakistan on May 28 had not been a test underground, but an attack overhead on India, every country in the region would have come within the circle of the suffering. We are all connected.

If the nuclear test conducted by India on May 11, had not been a test underground, but an attack overhead on Pakistan - the prevailing winds that sweep over the subcontinent would have pulled that radioactive plume back into India. The forces of nature prove what our wisest teachers have long known about the force of spirit: we reap what we sow.

One family - Pakistani and Indian children playing, eating, and laughing in those two countries while the adults threaten one another with the possibility of nuclear war. Shall we betray those children, or choose instead to safeguard their future? We appeal to the wisdom of the Indian and Pakistani peoples and their leaders to do what they rightly urged us to do during our dangerous, nuclear arms race with the Soviet Union: come to the table. Sign the Comprehensive Test Ban Treaty. Accept meaningful constraints on the deployment of ballistic missiles. Help work toward a treaty to cut off production of fissile material, and adopt guidelines to limit exports of dangerous technology. Sit down together; negotiate; make peace. In the name of your children.

Join the peacemakers. The ranks are growing every day. There are fewer nuclear weapons deployed in the world today than there were ten years ago. The United States has reduced its own nuclear arsenal. We have done that under SALT and START II. And we will reduce further under START III once the Russian Duma ratifies START II. I am going to Moscow tonight, in part to urge them to do so. At the same time, the United States Congress should act now to ratify the Comprehensive Test Ban Treaty.
Ukraine has been a peacemaker. It has earned the thanks of a grateful world for renouncing and dismantling its nuclear weapons. "And they shall beat their swords into plowshares, and their spears into pruninghooks," says the Bible, and by shipping nuclear warheads to the Russian Federation and receiving reactor fuel back in exchange, Ukraine has shown us all how.

South Africa is a peacemaker. They had a nuclear weapons program and, as they made the move to democracy, chose to end it. Argentina and Brazil are peacemakers now. As their countries moved from military rule to civilian rule, from dictatorships to democracies, they agreed as neighbors to renounce the development and deployment of nuclear weapons. India and Pakistan can do the same.

Over sixty years ago, Mahatma Gandhi said: "I have the unquenchable faith that, of all the countries in the world, India is the one country which can learn the art of non-violence." Gandhi was speaking of both India and Pakistan, both Hindus and Muslims.

In India and Pakistan, one finds some of the most ancient and deepest spiritual traditions on the planet. One finds hundreds and hundreds of millions of people who lead their entire lives in the bosom of their religious beliefs. They know in the depth of their souls that if we dedicate the human mind to overcome hatred, we can curb the evil impulse to use the new capacity of human technology to destroy. They know how to use the wisdom of Islam and Hinduism to illuminate our brotherhood and sisterhood. All the great religions teach that we must act as though we are parents of one another's children, with responsibility for their well being. That truth will save us.

The challenge of Chernobyl is to recognize that the circumference of our responsibility has become the earth itself. Maybe, just maybe, the dangers of our newest technology will move us back to the safety of our oldest wisdom - the wisdom of kindness. Humankind has never fully practiced this wisdom before. But survival has not demanded it before, and it does now. This is, as historians say, an "open moment" - a tremendous moment of choice that every nation can seize - not merely to survive, but to grow and thrive.

We need the kind of courage demonstrated by the Ukrainian people in the aftermath of Chernobyl. We need the foresight that the newspaper editor, Lybov Kovalevska, demonstrated when she predicted the disaster. And above all, we need the political and economic freedom to choose the future. In the words of the Ukrainian poet Taras Shevehenko, "Then shall our day of hope arrive... And break forth into... splendor."

Then all nations who wish to seek a newer world can begin acting like a family that shares the same values, the same children, the same earth, the same future.

As I reflect on what I have seen today of the tragedy of Chernobyl, and the hope inspired as Ukraine's children grow up stronger and safer and freer than their parents, I call us to join hands and forces to turn the best wisdom of the world into new laws and new treaties, heralding a new era of cooperation - so that we may not fall apart, but come together; so that we may not perish, but flourish.

It is an audacious hope, to give up the animosity and indifference that have made our world so perilous. But we can triumph. Courage, foresight, and freedom can come together in a moment of choice to change our world. Let us seize this moment of extraordinary promise for human growth, and choose wisely what we know our children deserve.

Thank you for your long fight for freedom. Thank you for your commitment to peace. God Bless our children. And God bless the Peacemakers.

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Our Choice App Launch Today April 28, 2011 : 8:45 AM

I'm excited to announce my new app, Our Choice is going on sale today. It is a fully interactive full-length book App that describes all of the solutions to the climate crisis with animations, interactive info-graphics, pictures, audio, text, an hour of documentary video and more. I am donating 100% of the proceeds I would otherwise receive to the Alliance for Climate Protection. Please read more about the new App below:

Former Vice President Al Gore's Our Choice Book (Rodale) Comes to Life with New App for iPad, iPhone and iPod touch The Our Choice App is the first effort from PushPop Press, in collaboration with Rodale Inc. and Melcher Media
NEW YORK, April 28, 2011 — Rodale Inc., Melcher Media, the Office of the Hon. Al Gore, and PushPop Press are proud to announce that their groundbreaking Our Choice App, an interactive digital version of the former Vice President's book Our Choice: A Plan to Solve the Climate Crisis, is now available exclusively on the App Store for iPad, iPhone and iPod touch. The New York Times bestselling Our Choice was first published by Rodale in November 2009. Using PushPop's revolutionary digital book platform, the Our Choice App features over an hour of documentary film footage, hundreds of stunning photographs, animations, audio narration, andinteractive graphics that can be explored by tapping, pinching, and even blowing into the microphone.

“I am so thrilled that Our Choice has come to life on iPad, iPhone, and iPod touch," said Al Gore. "Readers can now learn about the solutions to the climate crisis using some of the most visually compelling and interactive technology available."

“With Our Choice, Al Gore has created a powerful and inspiring call to action to work toward a solution for the environmental degradation climate change causes,” said Karen Rinaldi, EVP, General Manager, and Publishing Director of RodaleBooks. “We hope the Our Choice App will inspire a new audience to learn about the solutions available to us right now.”

The beautiful and intuitive user interface from PushPop Press allows the reader to quickly and smoothly scroll through the nineteen chapters, zoom into any page, and pick up and pop open any item, from videos to photos and graphics. Key features and functionalities of the Our Choice App include:

—An intuitive multitouch interface that allows you to pick up and explore anything you see in the book
—A visual table of contents for quick and easy navigation through the book’s 19 chapters
—More than 250 stunning full-screen images
—An interactive map showing every photo's location
—More than one hour of documentary footage
—More than 30 original interactive infographics and animations that bring static information to life
—Original audio commentary by Al Gore that adds historical and social context to the images throughout the app
—An interactive 3D book cover.

"When iPad launched, we asked ourselves the question: 'What would happen if we reimagined the book?'" said Kimon Tsinteris, Co-Founder and Chief Programmer for PushPop Press. "Today, with the launch of the Our Choice App, we are finally able toshow the world what the future of book publishing looks like."

“From the perspective of merging form and content into an interactive, kinetic learning experience, we feel this app is a quantum leap forward," explains Charles Melcher, President of Melcher Media. "The Our Choice App lets the reader visualizeand absorb information in a completely new way."

In Our Choice, Gore,winner of the Nobel Peace Prize for his efforts to solve the climate crisis,describes the necessary changes we need to make in technology, business, politics, and thinking. If we harness all these tools, he argues, we can move forward with the unprecedented scale and speed needed to avert the worst impacts of global warming and set the stage for successful recovery of the earth’s ecosystem. Ultimately, we need a commitment on the part of humanity to solve this crisis.

To watch the amazing demo and learn more about the app, please visit www.ourchoiceapp.com

The Our Choice App is available for the introductory promotional price of $4.99 (limited time only) exclusively from the App Store on iPad, iPhone, and iPod touch, or at http://itunes.apple.com/us/app/our-choice/id432753658?mt=8

About Rodale Inc.: Rodale is a global media company with a heritage, mission, and authority dedicated to the health and wellness of the individual, community, and planet. Through a broad portfolio of leading media properties, Rodale reaches more than 70 million people around the world through multiple distribution channels, including magazines, books, online, e-commerce, direct-to-consumer, and video. The company publishes some of the best-known health and wellness lifestyle magazines, including Men's Health, Prevention, Women's Health, Runner's World, Bicycling, Running Times, and Organic Gardening, and is the largest independent book publisher in the United States, with a collection of bestselling titles including Al Gore's Our Choice, Howard Schultz’s Onward, Alicia Silverstone’s The Kind Diet, Flat Belly Diet!, and the Eat This, Not That! series,among others. Rodale is also a leader in direct-response marketing and has more than 25 million active customers in its database. www.rodaleinc.com

About Melcher Media: Melcher Media is an award-winning producer of books and digital media. Known for its high-quality content creation and innovative design, Melcher Media has more than 10 million books in print and 20 New York Times bestsellers. Since its founding in 1995, Melcher Media has built a reputation as a world leader in helping companies, institutions and authors tell their stories. Melcher Media worked closely with Al Gore on An Inconvenient Truth and on creating the content for the Our Choice App. Other clients include Autodesk, Conde Nast, General Electric, Harley-Davidon, HBO, Lexus, and Nike.

About Push Pop Press, Inc: Push Pop Press is a startup redefining the way we publish and experience books. It’s first title, Al Gore’s Our Choice, weaves text, images, audio, video and interactive graphics into a new immersive reading experiencing. The Push Pop Press digital publishing platform enables content creators to publish apps without dealing with the complexities and cost normally involved in software development. Push Pop Press is currently in private beta being used to build more amazing titles.

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