Coal Cares May 23, 2011 : 5:12 PM

Sometimes a joke is close to the truth:

"An activist prankster group called Coal is Killing Kids has struck with a hoax website lampooning the coal industry’s resistance to federal pollution reforms. And science is on their side."

"The target of their “Coal Cares” site, supposedly offering free Justin Bieber and Dora the Explorer inhalers to children living near coal-fired power plants, is Peabody Energy, the world’s largest private coal company. Peabody and other energy companies have opposed government-mandated cleanup fixes."

“Some environmentalists have suggested that coal companies should install an untested technology called ’scrubbers’ atop coal plants to make them burn more cleanly, reducing coal particulate exposure as one cause of childhood asthma,” reads the site. “For our part, Peabody has decided that reducing Asthma-Related Bullying (ARB) is the single most effective way to combat public misperceptions of our industry.”

See the site by clicking here.