Eli Pariser's The Filter Bubble on Sale this Week May 17, 2011 : 12:54 PM

I had the opportunity at the TED conference to hear about Eli's new book The Filter Bubble: What the Internet is Hiding from You, which goes onsale this week. It is a fascinating look at what Pariser calls the new "algorithmic gatekeepers" that are changing our online experience.

The book jacket describes it this way, "With little notice or fanfare, our online experience is changing, as the websites we visit are increasingly tailoring themselves to us. In this engaging and visionary book, MoveOn.org board president Eli Pariser lays bare the personalization that is already taking place on every major website, from Facebook to AOL to ABC News. As Pariser reveals, this new trend is nothing short of an invisible revolution in how we consume information, one that will shape how we learn, what we know, and even how our democracy works."

To watch Eli's TED talk http://www.thefilterbubble.com/ted-talk or to buy the book http://amzn.to/fbubsiteamzn