Practical Tips To Debunk Deniers December 10, 2011 : 1:56 PM

From the Climate Reality Blog:

“1. Focus on the truth, not the myth. You want to increase your audience’s familiarity with the right facts, not the misinformation. Don’t give the myth more attention than it deserves, or your efforts might “backfire.” It even helps, before you mention a myth, to add an explicit disclaimer: “The information to follow is FALSE!”

“2. Less can be more. Although it might be tempting to list every piece of evidence thatdisproves a denier’s argument, research shows this is “overkill.” It’s best to keep your argument simple. People are most likely to believe information that’s easy to understand.”

“3. Be clever and present information in a way that is least threatening to your audience’s worldviews. If we’re not careful, our debunking efforts could further polarize the climate change “debate”. Check out this past blog post or listen to this podcast for more info.”

“4. Finally, expose the strategy behind the myth you’re attempting to debunk. Does the myth stem from teachings of a faux-expert? Is the myth a piece of information that’s “cherry-picked” and used out of context? What motives may have been behind the spreading of the misinformation?”